Director of Sponsorship and Brand Partnerships

We are seeking an experienced and dynamic Director of Sponsorships and Brand Partnerships to join our team and lead the sponsorship revenue generation efforts and brand collaboration initiatives across our multiple physical and digital assets. As the Director of Sponsorships and Brand Partnerships, you will play a pivotal role in driving partnerships with brands and organizations that align with our clubs values and resonate with our diverse audience and fans. This is a full-time job that requires traveling and holding meetings across Israel (primarily Jerusalem), where partners and potential partners are located.

Responsibilities

• Manage asset inventory: identify and map Hapoel’s existing and potential advertising physical and digital assets. Evaluate and control the distribution of each asset to the different stakeholders. Find and assess new whitespaces that can be added to the asset inventory.
• Pricing: Evaluate the exposure amount each asset gets and evaluate the media value of each asset. Price each of Hapoel's physical and digital assets based on historical data and market benchmarking. Create and bundle packages to be offered to business partners.
• Strategy Development: Develop and implement a comprehensive sponsorship and brand partnership strategy that aligns with Hapoel's objectives and growth targets for each business category.
• Partnership Acquisition: Identify and prospect potential sponsors, brands, and partners to secure revenue generating partnerships for our events. This includes both sponsorship opportunities and brand collaboration projects.
• Relationship Management: Cultivate and maintain strong relationships with existing sponsors and partners, ensuring their continued engagement and satisfaction with brand collaboration efforts.
• Drive engagement with partners, find new ways to collaborate with sponsors, and share data between Hapoel and the partner.
• Customized Proposals: Create compelling and tailored sponsorship proposals that highlight the unique value and benefits of associating with our events and showcase the potential of brand partnership initiatives.
• Negotiation: Skilfully negotiate sponsorship agreements, terms, and deliverables to achieve successful partnerships, as well as collaborate on brand partnership terms and objectives.
• Collaboration: Collaborate with various internal teams, including marketing, social media, and production, to deliver on sponsorship commitments and brand collaboration projects while providing maximum exposure for sponsors and brand partners.
• Revenue Tracking: Monitor and report on sponsorship revenue performance and brand partnership outcomes, providing regular updates to senior management.
• Market Research: Stay on top of industry trends, competitor activities, and potential partnership opportunities to stay ahead in the sponsorship and brand partnership landscape.

Qualifications

• Proven Experience: At least 7 years of successful experience in sponsorship sales and brand partnerships, preferably in the sports, entertainment, or media industry. Prior experience in a “Head of Sales” position is preferable.
• Strong Network: An established network of contacts within the sponsorship and brand marketing space, with the ability to leverage these relationships for new opportunities.
• Results-Oriented: demonstrated a track record of achieving and exceeding sponsorship revenue targets and successfully executing brand collaboration projects.
• Strategic Thinker: Ability to develop and execute creative and effective sponsorship and brand partnership strategies that deliver on both sponsor and Hapoel objectives.
• Excellent Communication: exceptional verbal and written communication skills, both in Hebrew and English, with the ability to craft persuasive and professional proposals for sponsorships and brand partnerships.
• Team Player: collaborative and capable of working effectively with cross-functional teams.
• Industry Knowledge: A deep understanding of the events and entertainment industry, with a focus on trends, market demands, and audience preferences related to both sponsorships and brand partnerships.
• Flexibility: willingness to travel and work irregular hours during peak event periods.
• Independent self-starter and entrepreneurial spirit with a hands-on approach towards business and who can work independently and complete duties and projects with minimal direct supervision.